Private Label Sleepwear Manufacturing Guide For New Brands 

Private Label Sleepwear Manufacturing: A Complete Guide for New & Growing Brands

If you are launching a women’s sleepwear or loungewear brand, you likely have many questions about private label manufacturing, minimum order quantities, fabrics, customization, samples, and lead times. This guide is written specifically for new and emerging sleepwear brands, boutique owners, and online sellers looking for a reliable factory partner.

Our goal is to clearly answer the most common questions we receive from brands while also helping you understand how to successfully develop custom pajamas, loungewear, and nightwear.

What Types of Sleepwear Can Be Private Labeled?

Private label sleepwear manufacturing allows you to create your own branded products while working with an experienced factory. Common products include:

• Women’s pajama sets (shorts & top, long pants & top)

• Camisole pajama sets

• Satin and silk-style sleepwear

• Cotton and cotton-blend loungewear

• Nightgowns and sleep dresses

• Robes and matching lounge sets

These styles are ideal for brands focused on cute, feminine, minimalist, or affordable luxury sleepwear.

What Fabrics Are Best for Women’s Sleepwear?

Fabric selection is one of the most important decisions in sleepwear production. Popular options include:

Satin & Silk-Like Polyester

• Smooth, soft, and elegant appearance

• More affordable and easier to care for than real silk

• Ideal for camisole sets, nightgowns, and robes

Cotton & Cotton Blends

• Breathable and skin-friendly

• Perfect for everyday pajamas and loungewear

• Can be blended with polyester or spandex for stretch and durability

Custom Fabric Options

• Fabric weight, softness, stretch, and color can all be customized

• Factories can match colors based on Pantone or fabric swatches

Choosing the right fabric helps position your brand in the luxury, comfort, or affordability segment of the sleepwear market.

What Is the Minimum Order Quantity (MOQ) for Private Label Sleepwear?

MOQs vary depending on fabric, style, and customization level. For most private label sleepwear orders:

• Typical MOQ: 100–200 sets per style per color

• Lower MOQs may be available for new brands or trial orders

• Custom fabrics usually require higher quantities than stock fabrics

Working with a factory that supports low MOQ sleepwear manufacturing is especially important for startups.

Can I Order Samples Before Bulk Production?

Yes. Sampling is a critical step in private label production.

• Samples are made based on your design, size chart, and fabric choice

• Sample lead time is usually 7–12 days

• Sample costs depend on fabric and design complexity

• Sample fees are often refundable after bulk order confirmation

Samples allow you to test fit, fabric feel, and overall quality before placing a full production order.

What Customization Options Are Available?

Private label sleepwear gives you full control over branding and design. Common customization options include:

• Custom woven or printed labels

• Hangtags and care labels

• Custom packaging (polybags, boxes, logo stickers)

• Style modifications (length, neckline, straps, fit)

• Logo printing or embroidery

These options help your brand stand out in a competitive women’s sleepwear wholesale market.

How Long Does Production Take?

Production timelines depend on order size and seasonality:

• Sample development: 7–12 days

• Bulk production: 20–30 days after sample approval

• Shipping time varies based on air or sea freight

Early planning is recommended, especially for peak seasons like holiday, Valentine’s Day, and summer launches.

Payment Terms & Shipping Options

Most private label sleepwear manufacturers offer:

• Payment terms: 30% deposit + 70% balance before shipment

• Shipping methods: air freight, sea freight, or DDP door-to-door shipping

• DDP shipping helps brands avoid customs complications and unexpected fees

Reliable logistics are essential for brands selling online or to boutiques.

Is Private Label Sleepwear Manufacturing Right for Your Brand?

Private label manufacturing is ideal if you:

• Want full control over design and branding

• Are building a long-term sleepwear or loungewear brand

• Need flexible MOQs and customization

• Value consistent quality and stable production

Whether you are launching your first collection or expanding an existing line, working with the right factory partner can significantly reduce risk and improve efficiency.

Start Your Custom Sleepwear Project

If you are looking for a private label sleepwear manufacturer that supports new brands, offers flexible MOQs, and provides fabric and design guidance, we’re happy to help.

Feel free to contact us to:

• Request fabric recommendations

• Review your mood board or design ideas

• Receive a sample quotation

• Discuss your brand’s target price and timeline

Building a successful women’s sleepwear brand starts with the right manufacturing foundation.